MBA IN ADVERTISING & PUBLIC RELATIONS MANAGEMENT
May 31, 2022 2022-05-31 20:27MBA IN ADVERTISING & PUBLIC RELATIONS MANAGEMENT
MBA IN ADVERTISING & PUBLIC RELATIONS MANAGEMENT
Let's move your career to the next level. Our leading-edge programs are designed for experienced and aspiring professionals, giving you the tools and knowledge to make a difference in your Space.
About this Course
With the advent of digital space and information access to the consumer, these weapons can backfire if not used properly. Therefore, an organization aims at strategically using these weapons in order to generate returns on marketing investment. Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind.
The course aims at skill as well as perspective building for junior and middle level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.
Professional Outlets
This MBA Advertising and Public Relations Management programme is a career entry specialist master's degree for students with no previous qualifications or work experience in marketing or advertising & PR.
- Learn about the latest developments in marketing - Gain the knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications.
- Personal and professional development - You will have the opportunity to develop both personally and professionally, which will help you to succeed in any marketing position, and in a wider lifelong learning framework.
- There are numerous career opportunities in marketing communications and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side with the companies that employ the agencies. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture such as a new division, a new brand or a company start-up.
Course Objectives
The overall aim is to develop a deeper understanding of the interdisciplinary nature of hospital administration, provide basic insights into functions of various departments and develop skills and competencies for effectively managing a hospital. At the end of the programme the students will be able to:
- To provide basic and emerging concepts and principles in relation to better decision making in the areas of Advertising & allied fields, Public Relations & Corporate Communication.
To enable the students to integrate various functions with organizational goals and strategies.
To sensitize students on various gender/ social communication issues in the light of concepts.
Have an appreciation on the use of information technology in the hospital
To provide hands-on training on planning and production of brand and social campaigns.
Build a management capacity with a practical orientation needed to link up the marketing communication sector and the business world under the broad perspective of commercialisation of West African’s ethical advertising and public relation communication marketing campaign.
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